【Peter Ferdinand Drucker】 Quotable Lines：1
● Checking the results of a decision against its expectations shows executives what their strengths are, where they need to improve, and where they lack knowledge or information.
● Effective leadership is not about making speeches or being liked; leadership is defined by results not attributes.
● No institution can possibly survive if it needs geniuses or supermen to manage it. It must be organized in such a way as to be able to get along under a leadership composed of average human beings.
● Knowledge has to be improved, challenged, and increased constantly, or it vanishes.
● We now accept the fact that learning is a lifelong process of keeping abreast of change. And the most pressing task is to teach people how to learn.
● Executives owe it to the organization and to their fellow workers not to tolerate nonperforming individuals in important jobs.
● Efficiency is doing things right; effectiveness is doing the right things.
● The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
● Innovation is the specific instrument of entrepreneurship. The act that endows resources with a new capacity to create wealth.
● The most important thing in communication is hearing what isn’t said.
● Management by objective works – if you know the objectives. Ninety percent of the time you don’t.
● Rank does not confer privilege or give power. It imposes responsibility.
● Company cultures are like country cultures. Never try to change one. Try, instead, to work with what you’ve got.
● The best way to predict the future is to create it.